History & Future

For Sale By Owner Magazine was incorporated as For Sale By Owner Services, Inc., in December 1994. The vision was to create a professional, cost effective, highly visible real estate advertising service for home owners who wanted to sell their property "by owner". This vision became reality when the first publication, For Sale By Owner Magazine, was first introduced to the Triangle market in January of 1995.

Due to the amount of savings realized by both buyer and seller, and the enthusiastic customer response, For Sale By Owner quickly became the leading real estate publication in the Triangle market, and currently sells over 600 homes per year.

Business Philosophy

At For Sale By Owner Services, we have created a superior real estate publication and internet site that is driven by one thing: offering an effective, affordable advertising solution that provides homeowners and businesses with a direct path to the real estate market. For Sale By Owner publication contains full-color photographic advertising for not only homeowners, but also businesses related to the real estate market.

For Sale By Owner Services has been able to create immediate and measurable results for our customers by focusing our distribution efforts in hundreds of high traffic locations giving our product and advertisers maximum exposure with a broad demographic reach. This approach has enabled us to place the right product in front of the right people at the right time at the right price, thus producing the right results: a significant increase in business traffic, and a substantial reduction in the cost per home sale.